Epicureanism is a more moderate approach (which still seeks to maximize happiness, but which defines happiness more as a state of tranquillity than pleasure). Hedonism usually pre-supposes an individualist stance, and is associated with Egoism (the claim that individuals should always seek their own good in all things). It is the normative claim that we should always act so as to produce our own pleasure. Ethical Hedonism, on the other hand, is the view that our fundamental moral obligation is to maximize pleasure or happiness. Psychological Hedonism is the view that humans are psychologically constructed in such a way that we exclusively desire pleasure. They believe that pleasure is the only good in life, and pain is the only evil, and our life's goal should be to maximize pleasure and minimize pain. Hedonists, therefore, strive to maximize their total pleasure (the net of any pleasure less any pain or suffering). Hedonism is the philosophy that pleasure is the most important pursuit of mankind, and the only thing that is good for an individual.
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